Many real estate agents still use a regular Excel spreadsheet to manage their client information rather than a specialized real estate CRM system because they think they are nothing more than names and numbers.
What they forget is that client information is a powerful tool that can be used to generate and convert more leads. A Client Relationship Management (CRM) System not only records client information, but also automates the process of sending emails, following up, and quickly addressing complaints.
There are several ways to retain and grow your clientele with a real estate CRM system. Here we discuss six of those ways.
Tracking client information
Besides collecting and storing the names and numbers of your clients, a CRM should also be used to save specific personal data about clients, such as their birthday, hobbies, and social media profiles. Keeping track of such information will give you a deeper insight into what your clients are interested in, the kind of lifestyle they have, and what kind of problems you can solve for them.
Identifying local customers
Real estate agents usually have local customers comprising almost half of their clientele. As a result, almost 70 to 80 percent of their profits come from those customers. But more often than not, failure to identify the local customers prevents real estate agents from leveraging those leads. A CRM system automatically tracks local customers for you, helping you better cater to the needs of your clients.
Sending out updates
As a busy real estate agent, you will rarely have time to manually send out updates to your clients. That’s the reason why you should utilize your real estate CRM system to send out regular updates to your clients.
This could be offers related to your services, special deals for existing clients, or a simple thank-you note to show that you value them. A CRM uses the information already stored on the database to curate appropriate updates to strengthen the bond with your clients.
Analyzing purchase patterns
To be able provide services that help solve your customers needs, you must understand their buying patterns. A real estate CRM system can help you accomplish this like nothing else.
When you combine the CRM system with other analytical tools, you can find out about buying history, patterns, and likes and dislikes. This information can be used to market your services to clients and prospects.
Responding to complaints
Customer service is one of the most important aspects of a business (Ray Donovan knows all about that and so did Ray Kroc in The Founder!). When customers have a question or a complaint, they expect a quick response from the company. A CRM system can be used to quickly respond to complaints and questions, no matter how busy you are. When a customer gets a prompt solution to his issue, he forms a notable impression of the business and keeps using the services.
Salient use of social media
Customers use social media more than ever, and it is vital for real estate agents to keep up with them. A CRM system can help you use social media more effectively to engage with your clients and keep track of their buying habits and interests.
A real estate CRM system is essential for growing your customer base and leveraging your leads. A CRM system from IXACTCONTACTS makes your marketing campaigns more effective and helps you retain your clientele more easily.